Have you ever been in a new place and just missed food from home? Do you see yourself finding a bit home everywhere you go? Well, that’s me, and that’s why I present to you Chaat&Charcha! Originally from the streets of India (my home), now found in grocery stories outside India, such as Little India market in New York City. Devour and indulge into the ready to eat meals, and well if you’re not from my home, look at the boxes and learn a little bit more about the city from where this mouth watering food comes from too!
Logo Translation: Chaat is a slang word in Hindi for snacky food, and Charcha is a slang word in Hindi for
chit-chat and conversation. The colors have been derived from the Indian truck designs that transport goods/ food between cities in India. The typeface 'Krinkes' is a bold decorative typeface, inspired from old signage systems used within India to promote products and food.
"C" is (the primary letter for each word of the logo) is used as a shorthand icon for social media or other small applications.
Chaat and Charcha can have possible collaborations with these brands such as the airlines Air India wherein those food boxes can be bought and served. It can also be sold in whole foods for the mass consumers. And lastly it can also be seen in Kathi Roll Company wherein people can get these boxes for a take home meal.
