'Milk' a brand under the bigger label 'Nut Meadow' that manufactures three different types of non-dairy milk- soya, almond and coconut. Nut meadow promulgates the idea of sustainability through its reusable packaging, and also strongly emphasizes on veganism with a personalized packaging system, and a fun immersive experience as you scroll through.
PRODUCTION OF PHYSICAL BOTTLE
PRODUCT & POINT OF PURCHASE
PRODUCT
LASER CUT TAGS FOR CUSTOMIZED FEEL
I also extended my branding project into a campaign on veganism and hence used two mediums to put forth my idea. For the first one I created Merchandise using block printing on fabric, and also tried to create an something where people can virtually participate in my campaign by scanning the QR code and wearing the t-shirt visually to show that they support the cause.
As you can see in the image above: I used the 'N' from the logo I created for my brand name Nut meadow to create a repeat pattern for a fabric that can be used as a scarf. I did this by going to a block printing studio to create my block and then made my design. I created this as a symbolic representation for my campaign.
CUTOMSIED T-SHIRTS TO SUPPORT MY CAMPAIGN
CREATED ILLUSTRATIONS FOR THE T-SHIRT DESIGN
As the last part of my campaign I wanted to further expand it into an immersive experience to raise awareness about veganism and the effect that dairy use has on cows, so I decided to create a DIY VR experience, through the use of 360 prototyping.
DIY VR GLASSSES TO ENHANCE THE EXPERIENCE
